Tuesday, March 27, 2007

Blame the women

A lot has been happening to me lately and almost all of it good. I no longer work for my evil boss and I have been enjoying an unexpected two week vacation when my letter of resignation did not go over well with my former boss. I'll be working for another institution of higher learning next week and, this time, I hope to stay for a while because one of the perks will be a free education. That's right: I can get as many Bachelor Degrees as I want. Maybe even a useless one like English. Frivolousness is a luxury.

What has shaken me out of my happy stupor is an assessment of American Idol's audience by various TV columnists, brought together in one article by Metro News columnist Rick McGinnis.

It has been speculated that American Idol is increasingly being embraced by an older audience - in particular, women of a certain age - while the young flee the TV room in droves. One critic uses as supporting evidence an episode of The New Adventures of Old Christine in which Julia Louis-Dreyfus and her friends obsess over American Idol. The critic disparagingly calls the sitcom "TV's ultimate mommy show" as if "mommy" could be equated with something unsavory like "retard" or "pedophile".

Following this demographic change prediction, it goes to reason that the enduring popularity of craptacular contestant Sanjaya Malakar can be blamed on the young girls who have always loved American Idol and the recent older women converts because Sanjaya is a cute and non-threatening male.

I find the assumption that women naturally support mediocrity as long as it's cute and neutered insulting. The widespread acceptance of this theory says more about the misogynistic attitudes of TV critics than the American Idol demographics.

In addition to using a fictional character played by Julia Louis-Dreyfus as evidence, the TV critic cites recent Idol guests Peter Noone of Herman's Hermits and Lulu as further proof of the aging Idol demographics. The critic is cutting a rather wide swath since Louis-Dreyfus was born in 1961 and Herman's Hermits and Lulu had their heyday with the swinging youth in the 1960s. This would mean that women between the ages of 40 to 60 are all to blame for Sanjaya Malakar. This sort of statistical prediction is more buckshot than scientific analysis.

Rick McGinnis goes on to blame Taylor Hicks's win last year on "older women" then wonders when Idol producers will bow to this increasing demographic. This reasoning goes against the Sanjaya Malakar theory since Taylor Hicks is neither cute nor safe for petting.

If we are to assume that "older women" are indeed to blame for Taylor Hicks, I doubt Idol will cater to them any time soon since they did not actually open their wallets and buy Taylor Hicks's album. Album sales for last year's Idol winner have not met expectations or the sales of runner-ups like Chris Daughtry. Perhaps older women are just little stinkers at heart.

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