Wednesday, December 17, 2008

Retail therapy for the cold and flat

An artist's representation of Winnipeg's future IKEA store

Christmas has come early for Winnipeg residents who are beside themselves over news that Swedish home products retailer, IKEA will be coming to town. A dedicated website, an online petition and a Facebook group have brought about a promise from IKEA to bring their good design at low prices to the coldest capital city in the world by late 2011, at the earliest.

Winnipeg mayor, Sam Katz has revealed that emails he received about IKEA were second in volume (and possibly winsomeness) only to emails about the return of the NHL team, the Jets.

I understand the excitement to some extent. As a downtown resident, a visit to IKEA is a planned day trip involving a car rental from Autoshare; my mouth waters at the prospect of Swedish meatballs. And yet, I wonder if there nothing else to aspire towards if you live in Winnipeg.

In the interim three years before the arrival of IKEA, Winnipegers will have to find solace elsewhere. Might I suggest the following sources of retail therapy:

  • Mountain Equipment Co-Op - like IKEA, it promotes an environmentally responsible image except they sell products that will help residents survive the winter. In contrast, a Poang chair will do nothing to protect Winnipegers from the cold.
  • Exchange District - apparently, it's a very charming part of Winnipeg with historic buildings and cobblestones (good friction even in snow and ice). Boutiques are great sources for limited edition items because Winnipegers will soon learn that one downside of IKEA is seeing your dresser, chair, and dining set in your friend's house...and bed sheet, and sofa...
  • Up in Flames by Caribou (formerly Manitoba) - this is a retail purchase as opposed to a destination. The album is full of upbeat electronic music that will make any snowdrift look like a pile of fun. My personal favourite is "Crayon".

I have seen Guy Maddin's My Winnpeg, and living in the city did seem to require a lot of magic realism, or some dedicated plan of escape. It therefore seems fitting that Winnipeg should have a marriage of convenience with the most magical of Swedish retailers.

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