Before summer arrives and my argument becomes moot, I would like to remind beach wear enthusiasts in Toronto that they live in ... Toronto.
Hollister has recently landed in Toronto but it is only the latest in a string of surfer style retailers that thrive in Canada - most notably Boathouse and American Eagle Outfitters.
My problem with Toronto beach wear enthusiasts is that they are:
1) In a state of denial
The laid back sexy California vibe is undoubtedly attractive but California-like weather only comes to Toronto for two months of the year. The rest of the time, beach wear just looks ridiculous.
As soon as the temperature goes a few degree above freezing, I see beach wear troopers in flip flops. It makes me cringe to watch their toes turn blue but admittedly, their discomfort is not mine.
To those who would weakly argue that Toronto has beaches, I would point out that most of them are not open for swimming and that the beaches are well separated from the rest of the city both geographically and culturally.
2) Lacking in imagination
Instead of transporting a fashion from another climate and regurgitating it, why not mix up beach wear with more Toronto friendly styles?
Or just forget the whole beach bum look and wear clothes that are more suited to the urban environment that is Toronto. The fast pace and concrete jungle makes exposed feet and knees ridiculously vulnerable. Instead, Torontonians can indulge in high heeled boots (impossible in warm sand), dark denim skinny jeans (too heavy and tight for hot weather), and layered clothing.
The king of sexy sand wear, Abercrombie & Fitch, is slated to arrive in Toronto this fall - just in time for increasingly nippy, wet weather, along with limited sunlight. There will be an over-enthusiastic crush of consumers buying the clothes. My only hope is an early snowfall in October (not unheard of in Toronto) falling lightly over exposed toes in flip flops will bring everyone to their senses.
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